It’s the Clothes

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“Creating the Dynamic Fashion Look”
Written by Rick Trottier – RJT Images/Light Works Studio
Model – Torrey
Fashion covers such a broad spectrum of looks and styles that defining it as a photographic genre is nearly impossible. To some people, if it isn’t “High Fashion” like that of the Paris Runways, it isn’t fashion at all. But that excludes an enormous number of sub-classes and related genres that are often attached to the “World of Fashion”. There is casual wear, alternative fashion, retro looks, fitness wear, seasonal styles, accessories/eyewear/beauty, urban wear, club fashions and so many other types of attire that any kind of consensus is not only unattainable, it is a colossal waste of time trying to find common ground. Instead of trying to lock down what fashion is, the more appropriate application of thought and energy needs to be on “how to shoot” fashion and make the garments look their very best. In the end, that is the entire goal of a fashion shoot, to emphasize the splendor of the attire. Shooting fashion isn’t terribly hard, but there are some steps to gaining success that need to be considered to make the shot look right and not have it come out looking like a High School Senior Portrait. A deeper sense of strategy and purpose has to go into the planning of a fashion shoot and despite the diverse nature of this complicated branch of the family, there are some very specific approaches that will serve the fashion photographer well if they are carefully adhered to.

To truly grasp the end result the fashion photographer is trying to achieve, a deeper understanding of the contrast between Fashion and Glamor is essential. Just as acids and bases are on opposite ends of the pH spectrum, fashion and glamor have differing philosophies of method. In glamor, the entire focus of the imagery is the beauty of the face and figure of the model. The attire of the model is at best an accent to her figure. Most commonly, garments are nearly or completely irrelevant. In glamor, nothing must detract from the impact of the sensual/sexual nature of the female form of face and figure. In fashion, especially high fashion, but even in all forms of fashion, it is quite nearly the opposite. Less emphasis must be placed on the model’s beautiful face and figure and a stronger focus most be attached to the attire.
You can read more of this article in our Photographer of the Year Issue

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